June 25 - 27, 2024
The Westin Copley Place, Boston, MA
When healthcare providers go to a brand.com site, it's typically for something very specific - clinical trial info, financial support for their patients, or dosage guidelines. But even when they know exactly what they are looking for, finding it can be burdensome and time-consuming. And for short-on-time HCPs busy caring for sick patients, that can be a dealbreaker, leaving behind a frustrated medical professional and a commercial strategy that is coming up short.
For successful brands, effective HCP engagement means better patient outcomes, as well as optimized marketing spend that drives meaningful HCP interactions and high-value downstream activities. AI-powered tools are already making an impact in HCP engagement, and brand teams are re-orienting their approach to adopt innovative AI tooling in order to increase effective engagement and drive brand adoption.
Key panel takeaways:
• How to identify the right AI-powered tool for your brand’s strategic imperatives
• How AI can drive more meaningful engagement between brands and HCPs, while remaining safe and compliant
• How these tools can uncover new data and turn it into actionable insights
Check out the incredible speaker line-up to see who will be joining Ahmed.
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