Vincent Rienzi is an advertising and direct marketing professional, with over 30 years of experience in the healthcare industry.  Prior to starting his own company, Vincent worked on both the pharma and agency side of the business.  In pharma, he was a Sales Representative for E.R. Squibb (now BMS), and he held positions in Marketing Research at Roche and Parke Davis.  On the agency side, he worked on the Lederle account at CDA; the Parke Davis account at S&H, and the Ciba-Geigy account at STF, where he was a Vice President. 

In 1985, Vincent founded his own company and created PhydBack® (pronounced “feedback”)—the Physician Information Exchange Network—to support brand marketing and sales efforts.  Since that time, PhydBack has been used by 65+ companies to communicate information for 150+ pharmaceutical and biotech brands.

Outside of his business life, Vincent is co-founder of Banyan School, a non-profit school for children with learning disabilities…he currently serves as Board President.  He is a recipient of the Pinnacle Award from Fairleigh Dickinson University, where he received his undergraduate degree. He has also dedicated his time to the St. Baldrick’s Foundation, which raises money for cancer research in children.