Tamara Gaffney leads the team of analysts responsible for providing marketers with research and insights captured through aggregated and anonymous data from the Adobe Digital Marketing Cloud, one of the world’s largest marketing technology platforms with over 1.24 trillion transactions per quarter. In her role, she is frequently quoted ontelevision, radio and in thousands of press articles on a variety of data-oriented technology, and digital marketing topics where she uses big data to identify key trends and predict the future. Tamara was named one of the Top 20 Big Data Analysts in the US by Fortune Magazine and one of the Top 100 Data Influencers in the UK by DataIQ Magazine.

Tamara earned her MBA from Kellogg School of Management at Northwestern and her BS in business and minor in computer programming at the University of Southern California.