Praveen Mathur is Associate Director, Commercial Analytics at Aegerion Pharmaceuticals. His area of expertise include analyzing marketing and sales data and establishing best practices in the area of sales optimization through combination of customer and market information, advanced analytical processes and software solutions, maximizing ROI on marketing investment; customer segmentation, promotion response modeling, field force portfolio optimization; and market mix modeling using non-linear regression techniques. Prior to joining Aegerion Pharmaceutcals, Praveen held various positions at inVentivHealth, leading cross-functional teams of business analysts and software engineers in the development of analytical tools to evaluate the effectiveness of sales and marketing initiatives.