Nicholas Maglietta

Manager, Search Marketing Zoetis

Nick is a digital marketing professional with over 11 years of experience, currently leading paid search strategy at Zoetis, a global animal health company. He manages campaigns across both B2B and B2C segments, driving performance through data-driven strategies. Nick’s expertise spans paid search, paid social, lead generation, and email marketing, with a strong track record of delivering measurable results.

Omnichannel Orchestration

2:35 PM Panel Discussion | Working Closely with Creative Agencies to Deliver Knockout Messaging

Partnering with creative agencies can bring fresh perspectives and impactful ideas to your brand's messaging. However, achieving alignment and ensuring the messaging resonates with your target audience requires close collaboration and a clear strategy. Join us as we uncover best practices for working with creative agencies to craft standout campaigns:

Establish clear goals and expectations to align creative vision with brand strategy and audience needs.
Foster a collaborative environment that encourages innovation while staying true to regulatory and market requirements.
Leverage feedback loops and performance data to refine messaging and maximize campaign impact.

Personalized Communication for Rare Disease

10:15 AM Thought-Leadership Roundtables:

Be sure to join these interactive roundtable sessions and take a deep dive into the specific areas you came to discuss. Opportunities to sit and learn from leading executives like these do not exist elsewhere. Take control of your own event experience!

How to Improve Your Raw Data Insights and Analytics - Shawn McKenna, Sr. Director, Marketing Analytics, Currax Pharmaceuticals
Managing Media in a Regulated Industry - Nicholas Maglietta, Manager, Search Marketing, Zoetis
Go from Bland to Award Winning Patient Stories — How to generate real, emotional stories that pass compliance and generate more deliverables - Justin Andrews, Co-Founder, Executive Producer & Creative Strategist, Animus
Enhancing HCP Engagement: Strategies for Personalized, Compliant, and Data-Driven Interactions - Arielle Smith, President of Life Sciences, Event Cadence

Check out the incredible speaker line-up to see who will be joining Nicholas.

Download The Latest Agenda