Nicholas Maglietta

Partnering with creative agencies can bring fresh perspectives and impactful ideas to your brand's messaging. However, achieving alignment and ensuring the messaging resonates with your target audience requires close collaboration and a clear strategy. Join us as we uncover best practices for working with creative agencies to craft standout campaigns: 

• Establish clear goals and expectations to align creative vision with brand strategy and audience needs. 
• Foster a collaborative environment that encourages innovation while staying true to regulatory and market requirements. 
• Leverage feedback loops and performance data to refine messaging and maximize campaign impact. 

Be sure to join these interactive roundtable sessions and take a deep dive into the specific areas you came to discuss. Opportunities to sit and learn from leading executives like these do not exist elsewhere. Take control of your own event experience! 

1. How to Improve Your Raw Data Insights and Analytics - Shawn McKenna, Sr. Director, Marketing Analytics, Currax Pharmaceuticals 
2. Digitally Improving the Patient Experience - Nicholas Maglietta, Manager, Search Marketing, Zoetis 
3. Go from Bland to Award Winning Patient Stories — How to generate real, emotional stories that pass compliance and generate more deliverables - Justin Andrews, Co-Founder, Executive Producer & Creative Strategist, Animus 
4. Personalization at Scale: Are We Getting It Right? 
5. The Realities of Omnichannel Execution: From Strategy to Activation 
6. The AI Reality Check: Tactical Wins & Strategic Misses 
7. Content Overload vs. Content That Connects 
8. Launch-Ready: Building the Commercial Foundation Early 
9. Advancing Health Equity Through Marketing & Advocacy