Madelene Glomsten

Madelene Glomsten is a visionary marketing leader with deep expertise in digital transformation, omnichannel strategy, and pharmaceutical marketing. As the Head of Digital Marketing at Sanofi, Madelene leads Sanofi's first large-scale digital pureplay innovation team, pioneering groundbreaking approaches to brand building and growth in the absence of a traditional field force. Her work focuses on rethinking conventional pharma marketing strategies to drive digital innovation and enhance customer engagement across a vast and diverse portfolio. With a career marked by progressive leadership roles in global organizations, Madelene consistently delivers measurable impact by leveraging her expertise in data-driven decision-making, campaign optimization, and cross-functional collaboration. She is renowned for her ability to build and scale high-performing teams, harness emerging technologies, and foster a culture of innovation and continuous improvement. Passionate about fostering meaningful connections with customers, Madelene is dedicated to developing strategies that empower healthcare professionals and patients through personalized, engaging, and impactful content and experiences. Her leadership style emphasizes collaboration, adaptability, and a steadfast commitment to achieving business objectives while maintaining a customer-centric focus. Madelene’s strong foundation in business and marketing, combined with her ability to navigate the complexities of the rapidly evolving digital landscape, positions her as a dynamic and forward-thinking leader in the pharmaceutical industry.