June 25 - 27, 2024
The Westin Copley Place, Boston, MA
Director, Patient Access & Reimbursement Operations at Teva Pharmaceuticals. 30+ years of pharmaceutical and biotech industry leadership experience in market access, patient support services, patient access, reimbursement strategies, marketing, and sales management. Worked in big pharma and start-up biotech and has been part of building multiple billion-dollar brands.
When healthcare providers go to a brand.com site, it's typically for something very specific - clinical trial info, financial support for their patients, or dosage guidelines. But even when they know exactly what they are looking for, finding it can be burdensome and time-consuming. And for short-on-time HCPs busy caring for sick patients, that can be a dealbreaker, leaving behind a frustrated medical professional and a commercial strategy that is coming up short.
For successful brands, effective HCP engagement means better patient outcomes, as well as optimized marketing spend that drives meaningful HCP interactions and high-value downstream activities. AI-powered tools are already making an impact in HCP engagement, and brand teams are re-orienting their approach to adopt innovative AI tooling in order to increase effective engagement and drive brand adoption.
Key panel takeaways:
• How to identify the right AI-powered tool for your brand’s strategic imperatives
• How AI can drive more meaningful engagement between brands and HCPs, while remaining safe and compliant
• How these tools can uncover new data and turn it into actionable insights
Ensuring equitable access to medication is a key moral and commercial imperative for leaders, and learning how to communicate with a wider patient base is at the top of proficiencies that teams are investing in. Join us for a panel that will tie together the worlds of market access and patient marketing to showcase just how and why it is so important to ensure that access to medication, and the way we share and educate patients on it, is meaningful and equitable.
Check out the incredible speaker line-up to see who will be joining Louis.
Download The Latest Agenda