Jenny Rudolph

One of the major points for this year’s program is finding out ways to break down internal silos and allowing for teams to come together to create the best customer experience possible. This is easier said than done as budget cuts, workforce reductions and new tool adoptions all are disrupting how leaders plan for the future. One thing is for certain, being able to move seamlessly across teams to execute initiatives can be the difference between success and failure. Join us for a panel discussion where we will look at how leaders can:

• Maneuver through traditional barriers and silos to communicate effectively.
• Develop goals and KPI’s that are in alignment with other team goals.
• The benefits of creating a cross functional culture by developing a highly skilled and informed workforce.

Ensuring equitable access to medication is a key moral and commercial imperative for leaders, and learning how to communicate with a wider patient base is at the top of proficiencies that teams are investing in. Join us for a panel that will tie together the worlds of market access and patient marketing to showcase just how and why it is so important to ensure that access to medication, and the way we share and educate patients on it, is meaningful and equitable.