Jenny Rudolph

Creating a seamless customer interaction across multiple channels is no easy feat. The lack of consistently accurate data, lack of insights into customer journeys and the development of user friendly platforms are some of the major areas that need significant improvement if omnichannel orchestration is to be realized. On this panel, we will take a look at some of the incremental steps marketers and brand strategists can take to overcome major hurdles in omnichannel orchestration. Topics include: 

• Working with internal and external partners to enhance data integration across multiple sources.  
• Ways you can identify and define different channels early on for a more seamless execution of omnichannel strategies.  
• Creating continuous feedback loops from internal and external stakeholders to allow for strategy refinement.  

In today’s digital landscape, our customers are bombarded with information everywhere we go. With many studies pointing to human’s attention spans shortening, being able to leave an impressionable impact on someone with your content is a task that only seems to be getting more difficult. This panel will look at methods and ways that marketers can understand how to best deliver quality content to their audience and will touch on: 

• Ways that marketers can use simplified and clear messaging to help patients understand therapeutic benefits and HCPs to comprehend clinical data.  
• Leverage creative media like videos and animations to help break down complex topics and making them accessible on platforms that are user friendly.  
• Leverage AI chatbots and telehealth integration to deliver information in a more accessible way. 

As organizations continue to realize the benefits of breaking down internal data silos, the advantages of being able to derive professional insights from across the enterprise has sparked a want and need for more cross functional collaboration that stems far beyond data sharing. Brands are beginning to evolve in their content delivery and commercial strategies, creating a need to work with other teams effectively to make proper sense of the insights they are ingesting. This panel will look at ways that brand marketers and strategy leaders can leverage their internal stake holders to improve: 

• Collaboration with teams like medical affairs, patient advocacy, sales and market access teams to improve messaging and content delivery.  
• Reduce regulatory friction by incorporating legal and regulatory teams early in the planning process. 
• Create a pipeline of information that helps future scaling efforts.