Heath Morlok

When healthcare providers go to a brand.com site, it's typically for something very specific - clinical trial info, financial support for their patients, or dosage guidelines. But even when they know exactly what they are looking for, finding it can be burdensome and time-consuming. And for short-on-time HCPs busy caring for sick patients, that can be a dealbreaker, leaving behind a frustrated medical professional and a commercial strategy that is coming up short. 

For successful brands, effective HCP engagement means better patient outcomes, as well as optimized marketing spend that drives meaningful HCP interactions and high-value downstream activities. AI-powered tools are already making an impact in HCP engagement, and brand teams are re-orienting their approach to adopt innovative AI tooling in order to increase effective engagement and drive brand adoption. 

Key panel takeaways: 

• How to identify the right AI-powered tool for your brand’s strategic imperatives

• How AI can drive more meaningful engagement between brands and HCPs, while remaining safe and compliant

• How these tools can uncover new data and turn it into actionable insights

Education is a huge proponent of a successful campaign strategy. Learning how to engage doctors and physicians with quality and timely insights and content is what undoubtedly builds trust and sets you apart from the competition. On this panel, we will look at ways that teams can leverage their educational skills to build successful campaigns and an ease of access perception that inspires medical professionals towards your brands by:

·       Creating content that is easy to digest.

·       Removing barriers to RX fulfillment.

·       Standing out amongst the noise and inserting relevant info into physician workflows.