Craig has over 24 years of experience in healthcare marketing and sales.  He has a passion for and specializes in all aspects of the physician "buy and bill" commercial model and is an expert in Health IT marketing.

He is an accomplished life science copywriter and a national thought leader in life science marketing specializing in Health IT. 

He is a member of the speaker bureau for CBI Advanstar, The International Institute of Research, World Congress, and ExL Events.  He serves on the Advisory Board of several health IT companies such as Doximity, Practice Fusion and Amazing Charts .

Craig leads Merck Vaccine’s efforts with electronic healthcare record companies and other health IT partners.  One of his team’s EHR programs was recently recognized with a PM360 Trailblazer Gold Award in the EHR category. 

Prior to joining Merck, Craig served in the United States Air Force.  He retired after 20 years of active and reserve service.  He holds a B.S. in Marketing and a Master of Business Administration from the University of Utah.