Bob Holliday is the Senior Director of General Medicines Training at Sanofi Pharmaceuticals. He has over 25 years of training experience with 15 in the pharma/biotech  industry. In that time he as lead the launch training of over 25 product launches both in the US and globally. He currently leads a team of 34 dedicated to developing a comprehensive curriculum for the General Medicines business of over 3000 sales professionals and leaders. The team has already launched 3 new products this year and has 4 more in development.