Bill Coyle is a Principal with ZS Associates, based in the firm’s Princeton office. He leads ZS’s team focused on Key Account Management in pharma and biotech, leveraging his expertise in commercial organization design and market access. Bill's work at ZS has spanned many key areas of sales and marketing in the pharma and biotech industries. His areas of expertise include sales operations and analytics, commercial organization design and optimization, and market access and pricing / managed care.