HCB Health welcomes Ari Wexler, SVP, Managing Director, to head our NJ/Northeast division.  Ari brings 17+ years of Healthcare marketing & Multichannel experience helping clients and internal commercial marketing departments think more strategically and innovatively within the proverbial pharma “box”.  For the past 4 years, he architected complex, integrated DTC & HCP CRM and MCM strategies for large scale and mid-size pharmaceutical clients, including several brand launches.  Before that, he spent 5 years working for Allergan (formerly Forest Labs) as Director, Multichannel Marketing helping evolve the digital marketing COE into a multifaceted, highly leveraged arm of the organization.  During his tenure, Ari helped Forest move from a “digital production” business to a “multichannel activation” business.  His commitment for triangulating the perfect intersect between great content, creative, and measurable outcomes through the “right channel” enabled brand teams to fund non-traditional marketing strategies while delivering a proven ROI story.  Ari has deep therapeutic category experience in CNS, GI, RA, & Pediatrics.  He believes you can never stop learning, the bar can never be set too high for doing great work, and always be prepared for change.
Ari resides in Scotch Plains, NJ, with his wife Dara and two amazing yet rambunctious 3 year old twins, Jake and Aiden.  In his “spare” time, he can be seen at the local golf course or at the gym.  Ari attended The University of Pittsburgh and holds 2 certifications in digital marketing & marketing analytics.